Evaluation Question 2

Evaluation Question 3

For my products to be the best they possibly could be, I had to get audience feedback. This allowed me to understand exactly what the audience thought of my products, what they liked and what they disliked. From this, I was able to make any changes that they thought was necessary but I was also able to keep what the audience liked and maybe make those parts more consistent in the rest of my products. I wanted to use different ways of receiving audience feedback, as it would potentially allow me to get different opinions and possibly get more reliable feedback. To get audience feedback, I used questionnaires and focus groups. There are a few advantages and disadvantages of these methods. To get more feedback, I could have used more ways of receiving audience feedback, such as semi-structured interviews. As people are less likely to lie to your face, this may have been more reliable and I could have changed the questions depending on the previous responses, this would allow me to get all of the information I need.

After filming, I looked at some of the footage I had so far and asked a few people on what they thought of it.  When we first started filming, we only used one location and therefore, I didn’t use a variety of shots. This was brought up when I was given feedback so I decided to add extra days of filming so I could use different shots in a different location to add variety. Because of this feedback, I also decided to film extra shots in case they didn’t turn out as planned. An example of this would be, when I filmed the shot of the sun over Bella’s shoulders. A few people commented on how they liked this shot, and if I hadn’t of had the previous feedback then I wouldn’t have had that shot in my music video. This shows the importance of being given feedback during the process of creating media products.

I used a questionnaire before making my music video so I would be able to establish what the target audience expected from my music video. I used the website SurveyMonkey to send out my questionnaire as I was able to send it to my target audience, it would be quicker and easier for them to answer it as they wouldn’t have to fill in any papers and then send it back. I felt this was a good choice as I good quite a lot of responses and they helped influence the construction of my music video. One of the questions I asked was “Do you prefer performance or narrative based music video, or both?” The majority of people said that they prefer performance based music videos, so we took this into consideration. However, there were a few people who said that they like narrative music videos or both. From this, we decided to include a slight narrative in our video to keep our target audience happy and this will also attract a wider audience.

I decided to use questionnaires as they are quick and easy and I can get a wider sample, which will allow me to get the views and opinions of a lot more people. However, there are some drawbacks of using questionnaires that I took into consideration. These drawbacks include reliability; questionnaires are not the most reliable source of information as not everyone takes them seriously and could be making up their answers. Also, it is very unlikely to get detailed answers from questionnaires so I am more likely to get quantitative data rather than qualitative data.

I also used focus groups for a more detailed response. Having a focus group allowed me to get more detailed responses which I could analyse and it also allowed to question my specific target audience, which is helpful as I need the opinions of my target group to assess how effective my products have been. However, there are still some drawbacks from using focus groups. These weaknesses include the wording of questions; using leading questions may corrupt my data as they may say the answers that I am looking for rather than what they actually think, but they are less likely to lie to my face which is an advantage. They may, however be camera shy and therefore not go into as much detail in their answers.

When showing my ancillary texts, a few people commented the colour of the font on the magazine advert and the back cover of my digipak. Because the colour was black, the audience couldn’t see it that well which would potentially make my ancillary texts ineffective. I therefore, changed the colour of the font to a natural colour, which not only allows the audience to see the writing more clearly, it also matches the background. Changing the colour will make my ancillary texts stand out more which will draw more attention, giving the artist recognition.

Also when showing my ancillary texts, a few people said that I should include the acoustic guitar that was in my music video. I decided not to do this as I wanted to challenge the codes and conventions to test how successful this would be. Perhaps it wasn’t best to challenge this with a new artist as she is still establishing herself. It would have been better to do this with an already established artist.

In conclusion, audience feedback is crucial as it allows you to get a second opinion on your work. It also allows you to find out what your target audiences think of it before it is finished so you can make changes if necessary. From the feedback I received, I was able to make changes to make my products more effective. The feedback I received suggests that my products have been successful; however there are ways to improve it.

Evaluation Question 4

Evaluation Question 4

Digipak

Magazine Advert

Final Music Video

Planning for ancillary texts

 Digipak plan

For the front cover of my digipak, I plan to blur out the background to create a focal point on the main singer. This will hopefully create a star image which will benefit her as she is not yet an established artist. I also hope to have Molly Grace on the top left of the digipak. I have decided to have Molly Grace larger than Come and Go as she, as an artist needs more recognition than her actual music. Because she is a new artist, it is important to show the genre of her music through the digipak and magazine advert as her target audience are likely to want to listen to it and they will be drawn to it.

I want to use a location shot for the back cover and the cd panel of my digipak. This will then draw the audience to what is written on the back and the cd which will advertise her music. On the back cover, I will include a barcode and a track list to inform the audience what is included on the CD.

For the other three panes, I want to use pictures of Bella in the locations where we shot the music video. This will create a direct link between the two for the audience. The font I want to use is either Helvetica or Forte as it will fit the genre of the music and will fit the artists’ music and personality. I will use black writing, unless there is another colour that looks better but I will test different colours to see which fits the best.

Magazine Advert

For my magazine advert, I want to use a similar picture to the cover of my digipak, possibly even the same picture. This will allow the audience to make a direct link between the magazine advert and the digipak, which will create a star image. I will use the fonts Helvetica or Forte to fit with the digipak. On the magazine advert, I will include a rating and a comment from a music magazine, information about an award the artist has recently won, the release date and information about her website/social networking pages.