Audience Profile

Before conducting our research, we came up with an initial idea of our target audience which we used as a guide throughout our research.

Demographics

Age: 13-25

Sex: Female

Psychographics

-          Preferred musical genre is indie
-          Favourite singers are likely to be Ellie Goulding/Lana Del Ray/Kate Nash etc.
-          Likely to wear skinny jeans/checked shirts/retro clothing/plimsolls
-          Likely to shop at Topshop/H&M/Urban Outfitters/New Look
-          Likely to go to music festivals
-          Unlikely to do much sport competitively
-          Likely to spend spare time listening to music/with friends/at parties
-          Likely to take some pride in their appearance and a sense of individuality
-          Likely to be up-to-date with the latest gadgets
-          Likely to use a lot of social media
-          Likely to watch independent films rather than blockbusters
-          Likely to listen to BBC Radio 1