Digipak Analysis

Ellie Goulding - Bright Lights

Front cover

The front cover for Bright Lights has one main picture of the artist, Ellie Goulding. This is because people will recognise her and realise that the product is related to Ellie Goulding.

The image of Ellie Goulding gives a care-free and relaxed feeling which is what the artist would want her audience to feel when listening to her music. The picture relates to her genre as her music is quite relaxed and care-free.

The colours used on the front cover go well with the relaxed them of the digipak. They are more warm and natural, rather than harsh and bold colours.

The text is in a bigger font than the title of the album. The is because the artist is the branding identity of the album, she is the selling point. So her name is in bold as she is the most important part of the album. 

CD cover

The CD cover is the complete opposite of the front cover, the CD has a single bright colour on the cover compared to the mixture of calm colours of the front cover. This suggests that you can’t just the actual album on the cover. Or that the album has something for everyone.

The yellow used is warm and welcoming; it’s also very eye-catching which will grab the audience’s attention.

The text and the font used on the CD s the same as the one used on the front cover. This links the whole digipak together.

Ellie Goulding is still in a bigger font size than the album title which signifies her importance.

Back cover

The text on the back of the cover is the same font that has been used throughout the whole digipak, this creates continuity on all of the panels of the digipak. The colour of the text is also the same.

The colours used on the cover are the same as those used on the front cover, there are also bright lights which links with the title of the album, which is ‘Bright Lights’.