Friday, 30 August 2013

Shooting schedule

This is our guide as to when to film for our music video. We will need to keep to this schedule in order to finish on time. This is just a basic guide as there could be a situation that will stop us from filming. This could be something like bad weather or our artist is ill so she can't come in to film. We took this into consideration and allowed some time at the end in case we haven't managed to film everything we need.



Location scouting


To create our music video, we needed a location to film it. We already had our idea so we knew the kind of location we wanted. We looked at music videos of the same genre and we also looked at codes and conventions of our genre of music. We looked at a lot of Ellie Goulding, Kate Nash and Marina and the Diamonds videos. A lot of Ellie Goulding’s music videos are set in big open spaces. We mainly looked at The Writer and Guns and Horses. Kate Nash’s video for OMYGOD! Is set at a beach but we knew that we definitely didn’t want our video set at a beach so we decided on an empty field.


After watching The Writer by Ellie Goulding, we knew that we wanted to film in a big open space where no one else is around. This will hopefully give the audience a sense of loneliness and isolation which will suggest the emotion behind the song. This should also help the audience connect with our artist as they may have experienced similar emotions and they will be able to sympathise with her.






We also looked at the music video for Burn by Ellie Goulding, the music video is bright but is has a colour effect on it so the light doesn't look as natural. We liked this as it is different, like our genre of music. This video is also filmed in a big open space. It looks like it is filmed at a runway at an airport which is usually quite an isolated area as there aren’t many people around. We liked the idea of filming at a runway but we wouldn’t be given access to film there. So we went back to the idea of an empty field.


Overall, we have chosen an empty field where there aren’t many people around but there are trees about so it’s not completely empty. There aren’t many scene changes in our music video but we didn’t want to have too many changes as it may not make sense to the audience. After finding our location, we created a shooting schedule and also filled in a risk assessment. The location is not far from school or Bella’s house so if anything happens, we can easily go back there to take care of whatever needs to be done. We are starting filming in the middle of September but we should be finished by the beginning of October. We have a back-up plan if this is not completed. 

Goodwin's Theory

Tuesday, 27 August 2013

Costume planning


Choosing the costume for our music video is essential. We both knew that it had to fit with the genre of the song. We researched similar artists for inspiration. We found that there are a lot of patterns, and clashing colours. We mainly looked at Ellie Goulding’s costume choices. Ellie Goulding is known for indie pop, folk pop, synthpop, folktronica, indietronica, dream pop and alternative dance. I looked at her music videos for ‘The Writer’, ‘Your Song’ and ‘Guns and Horses’. In all three videos, she is dressed casually which gives away the genre of the music. If Goulding was a pop artist then she would more likely dress up and look ‘glamorous’. This could appeal to people with the same fashion sense as they could feel that the artist is just a normal person and may feel a connection. In The Writer, Goulding is wearing a sleeveless top and shorts which is just an ordinary outfit that anyone could wear. In the music video for Your Song, Goulding is wearing a coat, jeans and a beanie which is appropriate for the video as she is outside in the cold this is also an outfit that any ordinary person could wear. Lastly, in Guns and Horses, Goulding is wearing skinny jeans and a checked shirt. The skinny jeans and checked shirt look is very popular in indie music videos.

These images show our chosen costume. We decided she should wear a striped jumper since that is very popular in the indie culture and it will also fit with the genre. The striped jumper adds colour to the video but will not distract the audience from the actual video. The black leggings are inspired by Ellie Goulding as she wears them a lot in her videos. They were also easy for us to use as we had a low budget. Finally, the shows are called ‘Creepers’ and they are usually worn by those with an alternative fashion sense which will fit in with out genre as indie and alternative often  go together very well.