Location scouting

To create our music video, we needed a location to film it. We already had our idea so we knew the kind of location we wanted. We looked at music videos of the same genre and we also looked at codes and conventions of our genre of music. We looked at a lot of Ellie Goulding, Kate Nash and Marina and the Diamonds videos. A lot of Ellie Goulding’s music videos are set in big open spaces. We mainly looked at The Writer and Guns and Horses. Kate Nash’s video for OMYGOD! Is set at a beach but we knew that we definitely didn’t want our video set at a beach so we decided on an empty field.

After watching The Writer by Ellie Goulding, we knew that we wanted to film in a big open space where no one else is around. This will hopefully give the audience a sense of loneliness and isolation which will suggest the emotion behind the song. This should also help the audience connect with our artist as they may have experienced similar emotions and they will be able to sympathise with her.

We also looked at the music video for Burn by Ellie Goulding, the music video is bright but is has a colour effect on it so the light doesn't look as natural. We liked this as it is different, like our genre of music. This video is also filmed in a big open space. It looks like it is filmed at a runway at an airport which is usually quite an isolated area as there aren’t many people around. We liked the idea of filming at a runway but we wouldn’t be given access to film there. So we went back to the idea of an empty field.

Overall, we have chosen an empty field where there aren’t many people around but there are trees about so it’s not completely empty. There aren’t many scene changes in our music video but we didn’t want to have too many changes as it may not make sense to the audience. After finding our location, we created a shooting schedule and also filled in a risk assessment. The location is not far from school or Bella’s house so if anything happens, we can easily go back there to take care of whatever needs to be done. We are starting filming in the middle of September but we should be finished by the beginning of October. We have a back-up plan if this is not completed.