Costume planning



Choosing the costume for our music video is essential. We both knew that it had to fit with the genre of the song. We researched similar artists for inspiration. We found that there are a lot of patterns, and clashing colours. We mainly looked at Ellie Goulding’s costume choices. Ellie Goulding is known for indie pop, folk pop, synthpop, folktronica, indietronica, dream pop and alternative dance. I looked at her music videos for ‘The Writer’, ‘Your Song’ and ‘Guns and Horses’. In all three videos, she is dressed casually which gives away the genre of the music. If Goulding was a pop artist then she would more likely dress up and look ‘glamorous’. This could appeal to people with the same fashion sense as they could feel that the artist is just a normal person and may feel a connection. In The Writer, Goulding is wearing a sleeveless top and shorts which is just an ordinary outfit that anyone could wear. In the music video for Your Song, Goulding is wearing a coat, jeans and a beanie which is appropriate for the video as she is outside in the cold this is also an outfit that any ordinary person could wear. Lastly, in Guns and Horses, Goulding is wearing skinny jeans and a checked shirt. The skinny jeans and checked shirt look is very popular in indie music videos.

These images show our chosen costume. We decided she should wear a striped jumper since that is very popular in the indie culture and it will also fit with the genre. The striped jumper adds colour to the video but will not distract the audience from the actual video. The black leggings are inspired by Ellie Goulding as she wears them a lot in her videos. They were also easy for us to use as we had a low budget. Finally, the shows are called ‘Creepers’ and they are usually worn by those with an alternative fashion sense which will fit in with out genre as indie and alternative often  go together very well.